Philip Morris International (PMI) U.S. has launched a new campaign called “Invested in Responsibility” aimed at preventing youth access to nicotine products. The initiative introduces a 10-point approach that includes retailer training, enhanced ID-check technology, and marketing directed only at adults.
The company emphasizes that preventing underage use of nicotine requires collaboration among manufacturers, retailers, lawmakers, and community leaders. Retailers in Texas are highlighted for their efforts, such as checking IDs for anyone appearing under 30 and refusing straw purchases.
“When companies like PMI U.S. work directly with retailers, it strengthens everyone’s efforts. It also shows that industry leaders and brick-and-mortar stores are serious about doing the right thing and invested in improving and strengthening local communities,” the statement reads.
PMI U.S. notes that approximately 28 million adults nationwide continue to smoke cigarettes and may be seeking less harmful alternatives. The company argues that policies such as flavor bans and increased taxes on smoke-free products can limit adult smokers’ access to these alternatives by treating all nicotine products the same, despite differing risk levels.
According to PMI U.S., their approach supports retail measures to prevent youth use while maintaining access for legal-age adults who want to switch from cigarettes. The company states this is “an approach backed by sound science, not fear and speculation.”
PMI U.S. plans to continue partnering with retailers in Austin and across Texas to support policies aimed at protecting minors while offering options for adult smokers trying to transition away from cigarettes.
“Progress is possible when we all work together towards a common goal,” the release concludes.
